Publishing & Media


China is a naturally attractive international market for multinational players in the publishing and media industry, with potentially unmatched audiences for books, journals, scholarly publications, music, television programs, films and online/digital media of every sort. However, given the unique regulatory environment applicable to these products in China, participation in this space must be structured very cautiously, and industry players must be careful to steer around various China-specific considerations and nuances.

DaHui advises a diverse client base in various publishing and media sectors. We have extensive industry experience guiding market players through complex and unstable regulations and a maze of red tape, and the touchstone of our publishing and media practice is our ability to combine our transactional, intellectual property and regulatory expertise to meet the individualized needs of clients in this highly regulated industry. We often assist clients in helping to detect “sensitive” content and features likely to run afoul of Chinese regulators, aid multinationals in navigating China’s unique system of official media import requirements, and both identify and help devise compliance solutions under China’s highly restricted publishing and broadcasting permit regime. Taken together, some of the most reputable global publications and other media companies have relied on DaHui’s advice in order to understand what is required of them in order to conduct business in China as well as to assess and circumvent risks in these potentially lucrative industries.

Relevant Experience

Alibaba Pics/Youku

Advised Alibaba Pics, the film offshoot of the world's largest e-commerce company, and sister company Youku, the prime Chinese video-hosting service, on hundreds of millions of U.S. dollars' worth of investments in film and entertainment companies, including Nice Film, PMF Pictures, Galaxy, New Power and Haima Qingfan.


Advised The BMJ, one of the oldest general medical journals and now an international peer-reviewed and a fully "online first" publication, on numerous corporate structuring matters in China, positioning the company to expand its presence in the China market and help boost the PRC healthcare industry by providing access to The BMJ's various information services.


Represented CBS in the spin-off sale of one of its subsidiaries holding a rare, key license (for publication of a/v programs) to Pinduoduo, the third-largest e-commerce business in China, as well in CBS's general licensing activities in China.


Assisted Comcast on numerous local projects and operational matters, including ensuring the cybersecurity and employment-related privacy compliance of using office CCTV and of other collection of personal information, updating and synchronizing its IP and employment policies and contract provisions with global operations, and assisting with administrative actions related to its local subsidiaries.


Advised Elsevier on the market entry of a full suite of life sciences information, training and analytics web-based products and services for Elsevier to achieve a major expansion within the highly regulated local telecoms, publishing and life sciences sectors.

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