In today’s business world, it is increasingly difficult to imagine any form of commerce that does not implicate e-commerce. While online marketplaces and platforms that exclusively rely on Internet-based sales channels face unique considerations, most businesses engaged in the sale of goods or services will need to develop a strategic, robust online sales presence in order to take full advantage of their opportunities and potential. 

DaHui provides adept, client-tailored advice for all kinds of e-commerce companies. We are extensively relied upon by some of the largest Internet businesses in the world when it comes to translating and implementing their e-commerce visions in the China market. We also maintain a vigorous practice aimed at helping clients identify untapped web-based/digital sales channels, often most fruitful for traditional, “old economy” businesses that have not yet fulfilled potential unlocked by e-commerce. In this respect, we have assisted some of the world’s leading legacy brands with their initial forays into e-commerce, helping to design, implement and grow their online business activities.

In China in particular, doing business online is unlike Internet business anyplace else in the world. In providing our e-commerce legal services, we leverage the experience of a team of attorneys that is deeply embedded in China’s wider Internet/telecoms regulatory landscape, as well as China’s unique online payment regime supervised by the People’s Bank of China (PBOC). This empowers us to efficiently pinpoint exactly what regulatory requirements will need to be satisfied and which operating licenses will need to be obtained in order for our clients to realize their local e-commerce goals, and to help our clients structure their e-commerce investments and operations in a manner that is strategically attuned to these considerations. Where potential regulatory hurdles emerge, our team brings together sharp legal thinking and creative problem solving, along with local market insights and prevailing solutions, in order to craft actionable paths forward that allow our clients to achieve their objectives.

Beyond structuring matters, we also routinely serve as local monitors and weather vanes concerning wider economic and regulatory developments in the Chinese e-commerce space. In recent years, this has often meant helping our clients anticipate emerging online privacy and data compliance requirements. Likewise, by closely monitoring global diplomatic trends, we have even assisted international clients in identifying regulatory openings used for first-mover advantages among MNCs in the local market. 

Taken together, our e-commerce practice assists clients in staying at the absolute forefront of online business activities, helping them to transform and improve the way business is done in China and around the world.

Relevant Experience


Represented eLong, Inc., a leading online travel service provider in China that IPO'd in 2004 (NASDAQ: LONG), in a going-private deal.

MFS Africa

Advised MFS Africa, the largest digital payments hub in Africa, in several acquisitions, for a variety of cash and shares, of fintech companies with operations across sub-Saharan Africa.


Represented Newegg Inc. in the USD 250 million controlling equity sale to Hangzhou Lianluo Interactive Information Technology Co., Ltd, the e-commerce and distribution business listed on the Shenzhen Stock Exchange (002280).

Reed Exhibitions

Advised Reed Exhibitions (RX), a part of RELX Group, on the compliance of its server hosting, data management and other operations within China’s data protection/privacy and larger cybersecurity regime.

Xianlife-led buyer consortium

Represented a consortium of buyers led by Xianlife, a burgeoning business-to-consumer food e-commerce business, in all aspects of the USD 84 million acquisition of Beijing KPI Hi-24 Convenience Stores Co Ltd, which owns and operates hundreds of retail stores in China.

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