Sports & Entertainment

DaHui’s sports and entertainment practice represents some of the world’s most well-recognized organizations and individuals in sports, top-level and high-profile professional athletes and large-scale sports media companies. Our primary work in this area includes advising on licensing deals, sponsorship agreements, live-event implementation, market entry and corporate structuring matters, onshore and cross-border deal facilitation, PRC regulatory compliance and intellectual property protection.

Our team has participated in some of the most innovative transactional and IP-related sports and entertainment matters in China, on behalf of both international parties and participants from China’s massive and burgeoning domestic sports and entertainment industry. We’ve carved out a name for ourselves as client-oriented, preeminent attorneys across the entire spectrum of sports and entertainment matters. Whether we are assisting domestic PRC giants in their onshore ventures, or advocating on behalf of global companies in their inbound or outbound cross-border sports and entertainment projects, we have established an emerging reputation as a top choice for serious players within these key industries. Whatever the task and no matter how high the hurdle, our sports and entertainment practice is as driven by winning as you are.