Sports & Entertainment


DaHui’s sports and entertainment practice represents some of the world’s most well-recognized organizations and individuals in sports, top-level and high-profile professional athletes and large-scale sports media companies. Our primary work in this area includes advising on licensing deals, sponsorship agreements, live-event implementation, market entry and corporate structuring matters, onshore and cross-border deal facilitation, PRC regulatory compliance and intellectual property protection.

Our team has participated in some of the most innovative transactional and IP-related sports and entertainment matters in China, on behalf of both international parties and participants from China’s massive and burgeoning domestic sports and entertainment industry. We’ve carved out a name for ourselves as client-oriented, preeminent attorneys across the entire spectrum of sports and entertainment matters. Whether we are assisting domestic PRC giants in their onshore ventures, or advocating on behalf of global companies in their inbound or outbound cross-border sports and entertainment projects, we have established an emerging reputation as a top choice for serious players within these key industries. Whatever the task and no matter how high the hurdle, our sports and entertainment practice is as driven by winning as you are.

Relevant Experience

Alibaba Pics / Youku

Advised Alibaba Pics, the film offshoot of the world's largest e-commerce company, and sister company Youku, the prime Chinese video-hosting service, on hundreds of millions of U.S. dollars' worth of investments in film and entertainment companies, including Nice Film, PMF Pictures, Galaxy, New Power and Haima Qingfan.


Represented Burton, an extreme sports manufacturer and seller, in enforcing a CIETAC arbitral award notwithstanding the former counsel's failure to preserve or otherwise secure enforceable assets.


Represented ByteDance, the Chinese multinational Internet technology company with a range of content platforms, in numerous lawsuits to protect its trademarks, patents, domain names, etc., including a strategic, precedent-setting litigation to recognize its key trademark “Douyin” (Chinese version of “TikTok”) as a well-known trademark.


Advised and represented CBS on licensing content to local partners in order to most effectively enter the highly regulated China market and in the accompanying IP protection strategy (including actions to bring wayward licensees back in line).


Assisted Comcast on numerous local projects and operational matters, including ensuring the cybersecurity and employment-related privacy compliance of using office CCTV and of other collection of personal information, updating and synchronizing its IP and employment policies and contract provisions with global operations, and assisting with administrative actions related to its local subsidiaries.

Related News & Insights

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“Village Basketball”, Ticket Scalpers, AI Opponents, and More: DaHui Authors China Sports Law Guide for Chambers 2024
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Doping, Disputes, Betting, and More: DaHui Authors China Sports Law Guide for Chambers 2023
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Feb 1, 2023

DaHui Recognized among Top PRC Firms in Eleven Rankings of Chambers and Partners
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